Sadly, there is no pot of gold to be found here — Reading Rainbow has reached its end after an award winning and memorable twenty-six years. What everyone should find disturbing are the reasons why.
The show’s run is ending, Grant explains, because no one — not the station, not PBS, not the Corporation for Public Broadcasting — will put up the several hundred thousand dollars needed to renew the show’s broadcast rights…
Grant says that PBS, CPB and the Department of Education put significant funding toward programming that would teach kids how to read — but that’s not what Reading Rainbow was trying to do.
Reading Rainbow was always about showing kids the enjoyment that can be found in reading and why it is important. This approach of letting research and analysis drive children’s programming is failing us as a culture.
Best wishes to LeVar Burton and the rest of the Reading Rainbow team. It was a beautiful rainbow while it lasted.